Finding Your People: The Art of Building Community

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In today’s music industry, talent is only part of the equation. Whether you’re an independent artist, a music retailer, a nonprofit, or a global brand, success increasingly depends on something less tangible—but far more lasting: community.

The strongest communities don’t happen by accident. They’re built with intention. They create spaces where people feel welcome, valued, and connected to something bigger than themselves. They transform audiences into advocates, customers into ambassadors, and fans into lifelong supporters.

That’s why the Women’s International Music Network is bringing together an exceptional group of musicians, nonprofit leaders, and community builders for a special free online panel discussion:

Finding Your People: Building Communities That Matter

Thursday, September 24, 2026
5:00 PM PT / 8:00 PM ET
Sign up here for a link to watch:

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Together, our panelists have built thriving communities in remarkably different ways—from creating global music media platforms and grassroots nonprofit initiatives to fostering local music scenes and inspiring millions through music with a message.

Moderated by Laura B. Whitmore, the discussion features:

  • MILCK, the Billboard #1 singer-songwriter whose powerful songs—including the viral anthem Quiet—have inspired movements for justice, healing, and collective action around the world.
  • Amy Reitnouer Jacobs, Co-Founder and Executive Director of The Bluegrass Situation, whose work has helped cultivate one of the most respected communities in roots music.
  • De Ivett, co-founder of Altadena Musicians, who built the organization’s communications strategy and created the Instrumental Giving App to support musicians impacted by devastating fires.
  • Jessie Osborne, Assistant Manager at Spicer’s Music and founding director of Spicer’s Music She Collective (SheCo), a grassroots community empowering women musicians at the local level.

During this interactive conversation, our panelists will explore:

  • How to define a clear purpose and shared values
  • Turning followers into active participants
  • Building authentic engagement both online and in person
  • Creating welcoming, inclusive spaces where people want to stay
  • Measuring success beyond likes, views, and follower counts
  • Lessons learned from communities that continue to grow year after year

Whether you’re growing a fanbase, launching a creative project, building a brand, or leading an organization, you’ll leave with practical ideas you can put into action immediately. If you’ve ever wondered how some communities become movements while others fade away, this conversation is for you.

The event is free, but registration is required. Sign up today to reserve your spot and receive the viewing link.

We look forward to seeing you there.

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